Free AI website audit Takes 60 seconds
Marvlus audits, improves, and monitors your AI visibility, mentions, and citations across ChatGPT, Claude, Google, and more.
Your platform for boosting AI visibility
Start with a free AI website audit, then improve your AI visibility, and monitor your progress with personalized recommendations and AI mention tracking.
Audit
Improve
Monitor
Track your most important prompts across ChatGPT, Gemini, Claude, and more to see when your business is mentioned, cited, and recommended.
Loved by website owners
Heather B.
“Marvlus has been a game changer for our site. If you want a realistic, long-term growth roadmap instead of random tactics, Marvlus delivers. Highly recommend.”
Andy H.
“It opened my eyes to so much I was missing out on for my website and refining it for SEO.”
Niko V.
“The biggest difference with Marvlus is that it doesn’t just give me reports, it gives me direction. Every time I log in, I know exactly what to work on to improve my Google rankings and AI visibility.”
Audit your website
- Understand how AI sees your website
- Uncover gaps and opportunities
- See where you can improve
Improve your visibility
- Know exactly what to improve
- Build your topical authority
- Earn more AI mentions
Monitor your AI mentions
Track the topics and prompts that matter to your business and see when your website gets mentioned across ChatGPT, Gemini, Claude, and more.
- Track important AI prompts
- See new mentions and citations
- Monitor your progress weekly
Who uses Marvlus?
Marvlus is perfect for SaaS founders, website owners and digital marketing agencies.
Turn your marketing site into a better growth engine. Audit your website to uncover opportunities to improve visibility in Google and AI, attract more targeted traffic, and convert more visitors into trials and customers.
- Increase targeted traffic
- Improve AI visibility
- Optimize key pages
- Drive more trials
Find out exactly what’s holding your website back and what to improve next. Get a complete AI website audit designed to help you increase Google rankings, AI mentions, traffic, leads, and sales.
- Improve Google rankings
- Get more AI mentions
- Find quick wins
- Know what to do next
Give prospects an instant AI website audit right from your website. Embed our free audit tool on your landing pages and articles to generate more leads while showing prospects exactly where they need help.
- Embed on your website
- Generate more leads
- Capture prospect data
- White-label your audits
What does our AI website audit check for?
You’re not getting a generic checklist. You’re getting a tailored AI website audit that highlights AI search visibility gaps, and growth opportunities.
Open With a Summary
Lead with a 1–2 sentence summary naming your brand and keyword. AI often quotes the first lines as the answer.
- Put brand + keyword in sentence one
- Say what the page is and who it's for
- Keep it above the hero copy
Add an FAQ Section
An FAQ gives AI clean question-and-answer pairs to reuse, and captures the phrasing people actually type.
- Use real customer questions
- Answer directly in the first line
- Mark it up with FAQ schema
Match Search Intent
Make the page answer the question behind the keyword, or AI won’t surface it for that search.
- Match the format that already ranks
- Answer the core question early
- Cut anything off-topic
Use Clear Sections
Short, labeled sections let AI lift a single passage as an answer. Walls of text rarely get quoted.
- Descriptive H2/H3 headings
- Paragraphs of 2–4 sentences
- Lists and tables for steps
Add Related Keywords
Related terms and synonyms help AI understand the whole topic and rank you for more than one phrase.
- Use natural synonyms and variations
- Cover the subtopics people expect
- Never keyword-stuff
Mention Related Entities
Naming real brands, tools, and places gives AI context and grounds your page in known topics.
- Name tools and integrations you use
- Reference industries or locations served
- Spell every entity correctly
Add Schema Markup
Structured data tells AI and Google exactly what the page is, instead of leaving them to guess.
- Use the schema type that fits the page
- Add Organization and author details
- Validate before publishing
Add Internal Links
Internal links map how your pages relate and pass authority to the ones you want to rank.
- Link to closely related pages
- Use descriptive anchor text
- Point to your key pages
Link to Credible Sources
Citing trusted external sources shows your claims are backed up — a core trust signal.
- Cite primary or official sources
- Link next to the claim it supports
- Keep outbound links current
Show Fresh Info
A visible recency signal tells AI the page is maintained. Stale pages are cited less often.
- Show a 'last updated' date
- Refresh stats and examples
- Remove outdated details
Quote an Expert
An expert quote adds authority and a citable, attributable line AI can lean on.
- Quote a recognized expert or study
- Attribute name, title and source
- Place it by the related claim
Add Customer Quotes
First-hand quotes signal real experience and a human voice, which reads as authentic to AI and people.
- Use real, attributed quotes
- Highlight a specific benefit
- Include name and role
Add Testimonials
Testimonials are social proof that real people endorse the product, and can earn rich results.
- Feature specific, results-focused praise
- Add name, role and company
- Use review schema for ratings
Add a Case Study
A case study proves first-hand experience with a concrete before-and-after — highly citable content.
- Tell situation, action, result
- Include real numbers
- Name the customer with permission
Add Original Data
Original stats are uniquely yours, so AI cites them directly and others link to them.
- Share your own numbers
- Present it in a chart or table
- Explain what it means
Add Contact Info
Visible contact details are a basic legitimacy signal for both AI and readers.
- Show email, phone or a contact link
- Add business details if relevant
- Include Organization schema
Show Authorship
Clear authorship shows who’s behind the content and why they’re qualified — a direct trust signal.
- Add an author byline and credentials
- Link to an author or team bio
- Link to your About Us page
Earn Off-Site Mentions
Mentions and links elsewhere build the authority AI uses to judge whether a source is trustworthy.
- Get listed in relevant roundups
- Earn links via PR or partnerships
- Prioritize reputable sites
Frequently asked questions
Get clear answers about AI website audits, how they improve visibility in ChatGPT and Gemini, and why AI-driven search matters.
What is an AI website audit?
An AI website audit helps you understand how visible your website is in AI-driven search tools like ChatGPT, Gemini, and Perplexity. It also analyzes SEO performance, content quality, and technical structure to improve your overall online presence.
How is an AI website audit different from a regular SEO audit?
Traditional audits focus on Google rankings. An AI website audit goes further by checking how your site is interpreted by large language models (LLMs) and whether your content is optimized for AI-powered search and discovery.
Why is AI visibility important for my website?
Search behavior is shifting. More users are relying on AI tools to discover products, services, and answers. An AI website audit helps ensure your brand shows up in these next-generation search experiences.
What does Marvlus check during an AI website audit?
Marvlus reviews your brand clarity, keyword usage, content structure, and key technical signals to evaluate how optimized your site is for both traditional SEO and AI visibility.
Do I need technical skills to use Marvlus?
Nope. Just enter your URL and keyword. We’ll instantly generate an easy-to-understand audit, no SEO or coding experience needed.
Is the audit free?
Yes, you can run a free AI website audit with Marvlus in seconds.
Can I share the audit results with my team or clients?
Yes. If you’re logged in, you’ll get a private share link you can send to clients, teammates, or stakeholders.
How often should I run an AI website audit?
We recommend running an audit at least once a week, or more frequently if you’re making regular updates to your site.
Meet the founder
I’ve spent more than 20 years building websites, growing companies, and helping businesses get found online. And somewhere along the way, marketing got way too complicated.
There are more tools, reports, dashboards, and metrics than ever, but most website owners still struggle with one simple question:
What should I actually do next?
That’s why I built Marvlus.
Marvlus looks at your website, organizes what matters, and helps you understand where you can improve across Google and AI platforms like ChatGPT, Gemini, and Claude. Instead of overwhelming you with data, we focus on clear opportunities and practical next steps.
My goal is simple: give founders, website owners, and agencies the kind of marketing guidance I’d want if I were growing a website today.
I hope it helps you grow yours.
Marvlus
Marvin Russell