White label SEO reports
Show prospects how they stack up. Win the client.
Show any prospect where they stand against their competitors in Google and AI search. Marvlus turns a quick audit into white label SEO reports with your logo and colors, ready to share as a link or download as a PDF.
your branding on every report
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ways to share: a link or a PDF
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free trial. Cancel anytime.
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How it works
A client-ready report in 3 steps
No spreadsheets, screenshots, or design work. Just enter a website and choose the competitors.
1. Enter the prospect's website
Type in any URL. Marvlus audits the site's SEO and checks how visible the brand is in AI search.
2. Add their competitors
Pick the competitors your prospect cares about most. The report compares them side by side.
3. Share a link or a PDF
Send a branded link, or download a PDF for your proposal, follow-up email, or sales call.
AI visibility vs. competitors
Show prospects who AI recommends instead of them
Your prospects’ customers are asking ChatGPT, Claude, and other AI tools which business to hire. When a competitor gets recommended and your prospect doesn’t, that’s a lost customer they never knew about. Most business owners have no idea this is happening, and almost none of them are tracking it.
Marvlus checks how often AI platforms mention your prospect’s brand and compares it to each competitor. The report turns that gap into a simple, visual story: who shows up, who doesn’t, and what it will take to close the distance.
That makes AI visibility one of the easiest conversations to start. It’s new, it’s urgent, and your prospect has probably never seen their own numbers. You become the agency that showed them first.
Because AI answers change as new content is published, the report also gives you a natural reason to follow up. Run it again in a few weeks and show the prospect how the picture has shifted.
- AI mentions for the prospect and each competitor
- The prompts and topics where competitors show up
- Recommendations to improve AI visibility
SEO rankings vs. competitors
Put their Google rankings side by side
Nothing gets a business owner’s attention like seeing a competitor outrank them. A side-by-side view of keyword rankings makes the opportunity concrete, without a lecture on how search engines work.
Each report compares the prospect’s rankings with the competitors you choose, then pairs that view with an SEO audit of their website. You walk into the meeting with the problem, the proof, and the plan.
Because the comparison uses the prospect’s own competitors, it never feels generic. They aren’t looking at industry averages. They’re looking at the company down the street that keeps winning the customers they want.
Pair the ranking comparison with the AI visibility view, and the prospect sees the full picture of how customers find their competitors today, in both traditional search and AI answers.
- Keyword rankings for the prospect and each competitor
- SEO audit issues holding the website back
- Clear recommendations on what to fix
PDF and shareable links
Share it your way: a link or a PDF
Some prospects want to click a link. Others want a file they can forward to a business partner or print for a meeting. Marvlus gives you both, and both carry your agency’s brand.
Share a white-labeled link that opens the full report online, with your logo and colors and no mention of Marvlus anywhere. Or download a PDF to attach to a proposal, drop into an email, or walk through on a call.
Either way, the report looks like your agency built it from scratch. That’s the point: every report you send builds your brand, not ours.
Use the link when you want to see the prospect explore the report on their own time, and the PDF when the report needs to travel through a team, a board, or an approval process.
- Anonymous, white-labeled report links
- Downloadable PDF reports
- Your logo and brand colors throughout
Try it now
Run a sample report right here
Enter any website to see the SEO and AI visibility report your prospects will get, branded as your agency.
What's in every report
Everything you need to make the case
SEO audit
The issues holding the website back, explained in plain language your prospect can follow.
AI visibility
How visible the brand is across ChatGPT, Claude, Google, and other AI platforms.
AI mentions vs. competitors
How often AI tools mention the prospect compared to each competitor.
Rankings vs. competitors
Where the prospect ranks on Google next to the competitors you choose.
Recommendations
Clear next steps that lead naturally into your proposal.
Your branding
Your logo and colors on every link and PDF. Prospects never see Marvlus.
Why it works
Why branded reports win more clients
Agencies that lead with a prospect’s own data have a better first conversation. Here’s why a branded report works better than a generic pitch deck.
Proof beats promises
Every agency says it can improve rankings. Very few show a prospect their own data before the first call. A report built on the prospect’s website and their real competitors turns your pitch from a promise into proof. Instead of asking them to trust you, you show them exactly what’s wrong and what it’s costing them. The conversation shifts from “why should we hire you?” to “how soon can you start?”
Competitors create urgency
Most business owners can live with a low score. Very few can live with losing to a competitor they know by name. Comparing rankings and AI mentions side by side gives your prospect a reason to act now instead of next quarter. It also gives you a simple way to define success together: close the gap first, then pull ahead.
AI visibility sets you apart
Plenty of agencies send SEO audits. Far fewer can show a prospect how they appear in ChatGPT, Claude, and other AI answers, and how that compares to their competitors. Leading with AI visibility shows you understand where search is going, and it gives prospects a fresh reason to listen, even if they’ve heard a dozen SEO pitches before.
Your brand stays front and center
When a report arrives with another company’s logo on it, prospects start wondering what they’re paying you for. A report with your logo, your colors, and an anonymous link makes it clear the insight came from your agency. Every report you share builds recognition for your brand, from the first email to the signed contract.
Use cases
How agencies use reports to win clients
One report, many ways to start the right conversation. Use it wherever you meet prospects, from the first cold email to the final proposal.
Cold outreach
Lead with the prospect's own data. A personalized report is far more interesting than another generic pitch.
Sales calls
Share your screen and walk through the report live. Let the competitor comparison do the selling while you answer questions.
Proposals
Attach the PDF so the problem, the proof, and your plan sit together in one document.
Follow-ups
Re-engage prospects who went quiet with a fresh report that shows where they stand today.
Networking and events
Run a report on a prospect's site in minutes and send them the link before the conversation ends, while you're still top of mind.
Website redesign pitches
Show web design prospects how their current site is holding back their SEO and AI visibility, and why a rebuild is worth it.
Playbook
How to win a client with one report
A simple process you can repeat with every prospect.
1. Pick the right prospect
Start with businesses that depend on being found online: local service companies, ecommerce brands, professional firms, and anyone whose competitors are clearly ahead. The bigger the gap, the stronger your report.
2. Use competitors they recognize
Ask which competitors they worry about, or find the businesses that outrank them for their most valuable keywords. Familiar names make the comparison personal and the results hard to dismiss.
3. Lead with one clear insight
Don’t open with every issue on the list. Pick the finding that matters most, like a competitor AI tools recommend while your prospect never comes up, and lead with it. One sharp insight gets a reply. Twenty bullet points get ignored.
4. Walk through it live
Book a short call and share the report on screen. Explain what the comparison means for their business in plain terms, and let them ask questions. When prospects understand the problem in their own words, they want help solving it.
5. Send the PDF with your proposal
Follow up with the PDF attached to your proposal, so the problem and your plan arrive together. Decision makers who missed the call get the full picture, with your brand on every page.
Examples
See what your prospects will get
Clean, branded reports that are easy to read, easy to share, and hard to ignore. Every one carries your logo and colors.
FAQ
Questions, answered
Quick answers to what agencies ask before they send their first report.
What are white label SEO reports?
They’re SEO reports branded with your agency’s logo and colors instead of the software company’s. Your prospects see your agency’s work, not a third-party tool, which keeps the focus on you and the results you can deliver.
What's included in each report?
An SEO audit, an AI visibility audit, keyword rankings and AI mentions compared to competitors, and recommendations on what to fix. Everything a prospect needs to understand where they stand and why it matters.
Can I compare a prospect to their competitors?
Yes. Add the competitors your prospect cares about, and the report shows how their Google rankings and AI mentions compare. Using competitors the prospect already knows makes the results far more persuasive.
Which AI platforms does the report cover?
Reports look at visibility across AI platforms like ChatGPT and Claude, as well as Google. The report shows where the brand appears, where it’s missing, and where competitors are mentioned instead.
Can I download the report as a PDF?
Yes. Download a branded PDF to attach to a proposal or email, or share a link to the online report. Many agencies send the link first and the PDF with their proposal.
Will prospects see Marvlus anywhere?
No. Reports carry your branding, and shared report links are anonymous. Your prospect only ever sees your agency.
Can I run a report on any website?
Yes. Enter any URL to create a report for a prospect, a current client, or a competitor you want to research before a pitch.
Do I need SEO experience to use the reports?
No. Findings are written in plain language, so you can walk any business owner through them with confidence.
What kinds of agencies use these reports?
SEO, web design, content, AI, and digital marketing agencies, as well as freelancers and consultants. Any agency that needs to show a prospect why they need help can use them.
How is this different from a free SEO audit tool?
Free tools usually show a generic score with someone else’s branding. Marvlus reports compare the prospect to their real competitors in Google and AI search, and every report carries your agency’s brand.
Is there a free trial?
Yes. Try Marvlus free for 7 days and cancel anytime.
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Ready to win more clients?
Create your first branded report today. Start your 7-day free trial and cancel anytime.