SEOptimer alternatives
Embeddable audits that cover AI search too
Comparing SEOptimer alternatives? SEOptimer is known for white-label SEO audits and an embeddable audit form. Marvlus does both and adds AI visibility for ChatGPT, Claude, Gemini, and more, plus a built-in CRM, for $49/mo for 10 client websites.
How Marvlus compares to SEOptimer
Both tools help agencies turn audits into leads and reports. The biggest difference is AI search.
| Feature | Marvlus | SEOptimer |
|---|---|---|
| Main job | Generate leads, win clients with SEO and AI reports, and manage them in a CRM | SEO audits, white-label PDF reports, and an embeddable audit form |
| Embeddable lead audit | Included on Agency ($49/mo) | Included on White Label & Embedding ($59/mo) |
| What the audit checks | SEO, AI visibility, and EEAT, with one visibility score | SEO issues and task recommendations |
| AI visibility tracking | 5 AI models, 1,000 prompts across clients on Agency | Not listed on the pricing page |
| Rank tracking | Google clicks, impressions, and position from Search Console | 20 to 250 keywords, depending on plan |
| Client management | Built-in CRM with stages from Not Contacted to New Customer | Not listed on the pricing page |
| Client websites | 10 on Agency | 3 on White Label, 10 on White Label & Embedding |
AI search included
Show prospects how ChatGPT, Claude, Gemini, Google AI Mode, and Perplexity mention them.
Leads into a CRM
Every lead from your audit lands in a pipeline you can work.
Lower agency price
Marvlus Agency is $49/mo. SEOptimer's embedding plan is $59/mo.
SEOptimer pricing vs Marvlus pricing
SEOptimer prices are monthly list prices. Annual billing costs less.
| Plan | Price | What you get |
|---|---|---|
| SEOptimer DIY SEO | $29/mo | Site audits for 1 website (4 crawls a month), 20 tracked keywords |
| SEOptimer White Label | $39/mo | White-label PDF reports, 3 sites monitored, 100 tracked keywords, 2 additional users |
| SEOptimer White Label & Embedding | $59/mo | Embeddable audit form for leads, 10 sites monitored, 250 tracked keywords, 5 additional users |
| Marvlus Free | $0 | Homepage only, limited audits, homepage fixes, 5 prompts, 5 AI models, Google rankings |
| Marvlus Website Owner | $29/mo | 50 landing pages, unlimited audits, website fixes, 500 prompts, 5 AI models, Google rankings |
| Marvlus Agency | $49/mo | Lead generation, white-label AI visibility reports, 10 client websites, 1,000 prompts across clients, Google rankings |
Sources: seoptimer.com/pricing and marvlus.ai/pricing, checked October 2026. SEOptimer annual prices are $21.75, $29.25, and $44.25 a month.
Example: lead generation
SEOptimer's embeddable audit is on its $59/mo plan. Marvlus includes it on Agency for $49/mo.
Example: 10 client sites
Both top agency plans cover 10 websites. Only Marvlus adds AI visibility tracking.
Example: a CRM
Marvlus includes a CRM for leads and clients at no extra cost.
What SEOptimer users say on G2
SEOptimer is rated 4.6 out of 5 from 353 G2 reviews. Here are the themes reviewers mention most.
| What reviewers like | What reviewers dislike |
|---|---|
| Ease of use (31 mentions) | Limited features (8) |
| SEO optimization (18) | Data limitations (6) |
Counts are the number of G2 reviews that mention each theme, checked October 2026.
Choose SEOptimer if
You only need classic SEO audits and white-label PDF reports.
Choose Marvlus if
You want audits that cover AI search, leads from your website, and a CRM to manage them.
Switch when
Prospects start asking how they show up in ChatGPT and other AI tools.
The best SEOptimer alternatives compared
Each tool solves a different problem. Pick the one that matches your agency's main job.
| Tool | Best for | Starting price | White-label reports | Embeddable lead audit |
|---|---|---|---|---|
| Marvlus | Agencies that want leads, SEO and AI reports, and a CRM in one place | Free plan; Agency $49/mo | Yes, SEO and AI visibility | Yes, on Agency |
| AgencyAnalytics | Client reporting dashboards | $20 per client/mo, billed annually | White-labeled client portal | Not listed |
| Ahrefs | Backlink and keyword research | $129/mo (Lite) | Report Builder add-on, $99/mo | Not listed |
For client dashboards
AgencyAnalytics is built for reporting on many marketing channels.
For deep research
Ahrefs is built for backlink and keyword research at scale.
For winning clients
Marvlus combines lead generation, SEO and AI reports, and a CRM.
Built to help agencies grow
See how the lead generation tool and white-label SEO reports work together.
Everything your agency needs to grow
Lead generation
Embed the audit on your site to capture leads.
White-label reports
Share branded reports as a link or PDF.
AI mention tracking
See how five AI tools mention your clients and their competitors.
Keyword tracking
Clicks, impressions, and average position from Search Console.
Prioritized fixes
Every audit becomes a high, medium, or low priority task list.
Agency CRM
Manage leads, clients, tasks, and progress in one place.
Questions, answered
What is the best SEOptimer alternative?
For agencies that want audits covering AI search, leads from their website, and a CRM, Marvlus is the closest match with more included. For classic SEO audits only, SEOptimer works well.
Is there a cheaper alternative to SEOptimer?
For lead generation, yes. SEOptimer's embeddable audit is on its $59/mo plan. Marvlus Agency includes it for $49/mo.
Does SEOptimer track AI search?
Its pricing page doesn't list AI visibility tracking. Marvlus tracks ChatGPT, Claude, Gemini, Google AI Mode, and Perplexity on every plan.
Does Marvlus have an embeddable audit like SEOptimer?
Yes. Paste one snippet on your website. Visitors get an instant branded report and you get their contact details. See how it works.
Are Marvlus reports white-label?
Yes. Add your logo and colors and share reports as an anonymous link or a PDF. Prospects never see Marvlus.
How many client websites does each tool include?
SEOptimer monitors 3 sites on White Label and 10 on White Label & Embedding. Marvlus Agency includes 10 client websites.
Why do agencies switch from SEOptimer?
G2 reviewers most often mention limited features and data limitations. Many agencies also want AI visibility in their audits.
Does Marvlus track Google rankings?
Yes. It connects to Search Console and shows clicks, impressions, average position, and your keywords in the top 3, 10, and 20.
Which AI models does Marvlus track?
ChatGPT, Claude, Gemini, Google AI Mode, and Perplexity.
How did you compare these tools?
Prices come from vendor pricing pages in October 2026. Review counts come from G2.
Is there a free trial?
Yes. Try Marvlus free for 7 days and cancel anytime, or stay on the free plan. See pricing.
Try the SEOptimer alternative built for AI search
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