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AI mention tracking

Monitor when AI mentions your brand

Marvlus AI mention tracking shows you when AI mentions your brand, or which competitors they name instead. Track your own website or every client’s. 

Track mentions ↓

See how often AI names your brand.

Monitor prompts ↓

Follow the questions buyers ask AI.

Beat competitors ↓

See which brands AI recommends instead.

Mention tracker

Know how often AI mentions your brand

One dashboard shows your mention rate, average AI score, and mention growth across every topic and landing page you track.

AI mention tracking tool

Mention rate

The share of tracked prompts where AI names your brand, so you can see if your visibility is rising or falling.

AI score

A score out of 100 for each landing page, with a one-click audit for pages that need work.

Mention growth

Watch mentions over time and spot the change after you publish new content or update a page.

Prompts & fan-outs

Track the questions your customers ask AI

Follow the real prompts buyers use to research your market. See which ones mention you, which brands show up instead, and which prompts are slipping.

Prompt tracking

Every prompt shows the brands mentioned and your status, so you know where you're winning and where you're slipping.

Query fan-outs

See the related searches AI runs behind a prompt, so you know which subtopics and pages to cover.

Suggest new prompts

Add your own prompts, or let Marvlus suggest new ones with AI for any topic or landing page.

Competitor mentions

See which competitors AI recommends instead

AI rarely names just one brand. For every prompt, see every brand it mentions, find out who wins the answers you want, and decide where to take their spot.

Brands per prompt

See every brand named in each answer, from direct rivals to tools you didn't know you competed with.

Competitor gaps

Spot prompts where competitors get mentioned and you don't, then make them your next content priority.

Head-to-head prompts

Track comparison and alternatives prompts, like "X vs Y", where buying decisions get made.

AI models

Tracked across ChatGPT, Claude, Gemini, and more

Every model answers differently. See your position in ChatGPT, Claude, Gemini, Google AI Mode, and Perplexity side by side.

Ranking per model

See where your brand ranks in each model, so you know which one needs attention first.

Google AI Mode

Track AI answers inside Google search, alongside your Google rankings from Search Console.

All models, one view

No copying answers into spreadsheets or switching between AI tools to check each one.

For brands & agencies

Track your own website or every client's

Website owners track their own brand and key pages. Agencies track every client and prospect from one account.

Website owners

Track your brand, your most important landing pages, and the competitors you lose deals to.

Agencies

Track every client in one place and show AI mention growth in branded progress reports.

Prospects

Show prospects how often AI mentions them vs. their competitors, and open the sales conversation with real data.

One platform

More than a mention tracker

Slipping prompts

Catch the prompts where your visibility is dropping before a competitor takes your place.

Landing page audits

Run an SEO and AI audit on any tracked page to see what's holding its AI score back.

SEO and AI tasks

Get prioritized tasks that help close the gaps your AI mentions reveal.

White-label reports

Share AI mentions vs. competitors in branded reports, as a link or a PDF.

Lead generation

Embed the audit on your website and turn visitors into new leads.

Agency CRM

Manage every client's AI visibility, tasks, and progress in one place.

FAQ

Questions, answered

Quick answers about tracking AI mentions for your brand and your clients.

What is AI mention tracking?

It’s measuring how often AI assistants like ChatGPT, Claude, and Gemini name your brand when people ask questions about your market. Marvlus tracks the prompts your customers ask, records which brands each model mentions, and shows how your visibility changes over time.
More buyers now ask AI tools for recommendations before they search Google or visit a website. If AI doesn’t mention your brand, you’re not on the shortlist. Tracking mentions shows whether you’re part of those answers and whether that’s improving.
ChatGPT, Claude, Gemini, Google AI Mode, and Perplexity. You can see your position in each model side by side.
Both. Website owners track their own brand, landing pages, and competitors. Agencies track every client and prospect from one account, then share the results in white-label reports.
Yes. Add each client’s website, topics, and landing pages, and see their mention rate, AI score, and competitors in one place.
A prompt is a question someone asks an AI tool, like “What are the best scheduling tools for small businesses?” Marvlus groups prompts by topic and landing page, so you can see which pages AI connects to your brand.
You can add your own prompts or use Suggest with AI to generate new ones based on your topic. Start with the questions your customers ask your sales team.
When an AI model answers a prompt, it often breaks it into several related searches behind the scenes. Those are fan-outs. Seeing them shows which subtopics AI looks for, so you can cover them on your pages.
Yes. Every prompt shows all the brands AI mentions, not just yours. You’ll see which competitors appear most often and which prompts they win that you don’t.
Mentioned means AI currently names your brand for that prompt. Slipping means your visibility on that prompt is dropping, so it’s a good place to focus first.
Mention rate is the percentage of your tracked prompts where AI mentions your brand. An 84% mention rate means you appear in 84 out of every 100 tracked answers.
The AI score rates each landing page out of 100 based on how clearly it’s set up for AI search. Pages without a score can be audited in one click.
Rank tracking shows where a page appears in Google’s results. AI answers don’t have ten blue links, so the question is whether your brand is mentioned at all. Marvlus does both, with Google rankings from Search Console alongside your AI mentions.
Yes. Add a landing page and its topic, and Marvlus shows the AI score, mention rate, and prompts for that page. You can audit any page to see what to fix.
Make each page’s purpose clear, answer the questions buyers ask directly, cover the subtopics in your fan-outs, and keep your brand information consistent across the web. Then keep tracking to see what changes.
Yes. Answers vary by model, wording, and date. That’s why one-off checks aren’t enough. Tracking the same prompts over time shows the real trend.
AI mentions are the individual times a model names your brand in an answer. AI visibility is the bigger picture: how often you’re mentioned, for which prompts, in which models, and how you compare to competitors. Tracking mentions is how you measure visibility.
Start with prompts close to a buying decision: “best [your category] for [your audience]”, “[competitor] alternatives”, and “[you] vs [competitor]”. Then add the problem-based questions customers ask before they know your category exists, like “How do I stop back-and-forth scheduling emails?”
Each model is trained differently, searches the web differently, and relies on different sources. A brand can rank first in ChatGPT and barely appear in Perplexity. That’s why it helps to track every model instead of checking just one.
Yes. Track several topics, each with its own landing page and prompts. That shows which parts of your business AI understands well and which need better content.
Check which brands are mentioned instead and what their pages cover that yours doesn’t. Review the fan-outs for missing subtopics, audit the landing page, and update it with clearer answers. Then watch the prompt over the next few weeks.
Run a prospect’s prompts and show them which competitors AI recommends instead of them. That’s a clear, specific problem to solve. Share it in a white-label report, then turn the gaps into your proposal.
Usually. Clear pages, direct answers, strong topic coverage, and consistent brand information help both AI answers and Google rankings. Marvlus shows both, so you can see the effect of each change in one place.
Check your dashboard regularly, and always after you publish new content or update a key page. Look at trends over weeks rather than reacting to a single answer, since AI responses naturally vary.
Yes. White-label reports show AI mentions vs. competitors with your agency’s branding, shared as an anonymous link or a PDF.
No. Add your website and topics, and Marvlus shows the results in plain language.
Yes. Try Marvlus free for 7 days and cancel anytime.
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See where AI mentions you

Track your brand and your clients across ChatGPT, Claude, Gemini, and more. Start your 7-day free trial and cancel anytime.
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